SHEMROCK & SHEMFORD Group of Schools launches a new campaign with its Brand Ambassador Chhota Bheem
First ever Television Commercial followed by Online Marketing
New Delhi, July 11, 2013: SHEMROCK & SHEMFORD Group of Schools – India’s fastest growing School Chain has come up with its first ever Television Campaign with Chhota Bheem as its Brand Ambassador. The Campaign delivers how SHEMROCK & SHEMFORD Group of Schools has revolutionised the face of education in India making learning fun and exciting.
Chhota Bheem who is a perfect combination of strength, intelligence and humour is the protagonist of this campaign. He has found his new resort for learning and education and is therefore calling his friends and all the children to his favourite schools – SHEMROCK & SHEMFORD. The campaign is created by their in-house creative team of designers and visualisers. The campaign embarks by releasing TVC as well as online marketing. They have already started the print campaign and are definitely seeing an improved response to the advertisements. They also plan to organize various Chhota Bheem themed activities at various locations.
Commenting on the campaign, Mr. Amol Arora, Vice Chairman & Managing Director, SHEMROCK & SHEMFORD Group of Schools, said, “Moving forward from the old hackneyed style of learning, schools today need to adopt the advanced learning methods to make learning interesting, engaging & motivating for the children. Understanding this need, we at SHEMROCK & SHEMFORD Group of Schools are making constant efforts to impart quality education to the children through innovative methods. We aim to make their learning journey at our schools a fun- filled, enriched and engaging experience.”
He further added, “The Campaign focuses on how we have made our education system more interactive by incorporating children’s favourite cartoon characters in their learning process.”
This animated TVC clearly targets the little ones, showcasing a boring scene from the classroom with an angry teacher teaching A, B, C to a class of extremely bored students. Then comes, Chhota Bheem to their rescue doing his signature move as he eats his laddoo, and invites them all to his favourite school where fun, learning and excitement never ends. He talks about the various activities and facilities offered at SHEMROCK & SHEMFORD Group of Schools such as the Activity Centre, Sanskar Room, Music & Dance Studio and Art & Craft Workshop etc.
The 9 year old character Chhota Bheem, has become every child’s new best friend with his extraordinary intelligence, wit and humour. His charismatic personality perfectly exemplifies the aim of Shemrock & Shemford Group of Schools to develop an overall personality of a child and not just focus on education.
SHEMROCK is the first preschool chain in India, which is credited with revolutionising the concept of early childhood education in 1989, by pioneering a vibrant and child-friendly system of learning. Today, with more than 2,40,000 children already having received the foundation for success from its 225+ branches, SHEMROCK is a leader in preschool education and is a brand to reckon with. SHEMROCK is promoted by the Arora family – which consists of two generations of the country’s leading educationists with over 100 years of combined experience in the field of education.
After establishing a landmark in the field of ‘Preschool Education’, SHEMROCK has forged ahead into senior secondary education with the launch of its new chain of senior schools – under the aegis of the brand name ‘SHEMFORD.’ Within a span of just 4 years, SHEMFORD has grown up to 75 branches in India, making it the fastest growing K-12 School Chain.