Kirloskar Brothers Limited appoints Metigon Enterprises as its PR agency
Mumbai: Pune-Headquartered, ISO 9001, 14001 and OHSAS 18001 certified conglomerate, Kirloskar Brothers Limited (KBL) has appointed Metigon Enterprises as its Agency on Record for Public Relations functions.
The mandate was earlier with Ketchum Sampark for more than seven years. Metigon was selected by BSE-listed KBL following a competitive, multi-agency pitch contested by top PR agencies of the country, including the incumbent Ketchum Sampark.
The win is set to see the Pune office of Metigon Enterprises receive a shot in the arm. Notably, the KBL account shifts close on the heels of ex-Ketchum Sampark Ms. Suman Sharma joining Metigon’s Pune office as Branch Head.
“We are delighted to be appointed as KBL’s communication partners,” said Aarif Malik, COO of Metigon Enterprises. “The win serves a testimony to our boutique nature and the fact that agencies such as us enjoy an edge over large ‘network’ agencies that may be unable to provide strategic inputs, deep attention and flexibility that KBL was looking for.”
Established in 1888, KBL is the flagship company of the US$ 2.1 billion Kirloskar Group and is the largest manufacturer and exporter of centrifugal pumps and valves in India. The core businesses of KBL include large infrastructure projects in Water Supply, Power Plants, and Irrigation, Project and Engineered Pumps, Industrial Pumps, Agriculture and Domestic Pumps, Valves, Motors and Hydro turbines.
KBL has skilled engineering manpower, technological strength in design and application engineering, state-of-the-art manufacturing facilities including ferrous and non-ferrous foundries.
Born in early 2012, Metigon has grown and developed its public affairs offerings by leaps and bounds. The agency’s PA division has a portfolio of clients from country’s leading political parties and politicians, industry bodies and associations, and corporates. The firm offers services in government relations, media monitoring and management, issue management and decision making, advisory and stakeholder communications, crisis management, community outreach, political research, and stakeholder outreach programs.
Under the public relations services, Metigon offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.