Sai Prasad’s News Express Expands its Horizon to Other Regional News Broadcasts and Entertainment Channels

PUNE, India. Business and capitalism share the same mind-triggers. It’s hard to think of one without the other coming to mind. Profit maximization is after all the rule by which most companies live and flourish. But there are exceptions. Sai Prasad Group is one: a company that espouses a model of business that generates equally high ROIs for stakeholders, customers and society at large.

The saga of Sai Prasad’s growth into a business conglomerate that straddles no less than six disparate business verticals begins with individuals whose ambitions belied their modest background. Balasaheb Bhapkar and Sanjay Roy, friends and colleagues, dreamed of a business that would chart a story of success not just for themselves but for society at large. The business model they evolved was an all-inclusive one; and it began not in the industrialized districts of the country, or even the urbanised metros that provided an alluring ready-made consumer market but in the rural hamlets and agrarian communities that define India. Under the stewardship of the founders and the drive of MD, Shashank Bhapkar, Sai Prasad Group is today making its presence felt in a myriad of sectors and multiple-geographies across the world .

Sai Prasad Foods Limited (SPFL), the company’s maiden venture, began life as a farming business, cultivating a variety of produce, with an emphasis on indigenous fruit such as Indian lemon, strains of mango, guava and others. The company, today, also produces a wide range of condiments and ready-to-use mixes, which are marketed under the Jayaka brand.

Sai Prasad’s media presence is both in front and behind the camera. News Express, the country’s first High Definition news channel is one of the many accomplishments of the group’s media arm, Sai Prasad Media Pvt. Ltd.

The channel boasts state-of-the-art studios, world class news rooms and the latest international media technologies currently in use, complemented by one of the finest teams of distinguished journalists in the country.

Already enjoying national presence, News Express will soon deliver its brand of insightful news coverage to regional audiences across India, beginning with Maharashtra and Chattisgargh, M.P.

The group has plans to capture even more viewership with the launch of a diverse mix of channels. The MD of Sai Prasad Media Pvt. Ltd., Mr. Shashank Bhapkar said, “We are planning to launch 6 more channels in the years to come. We intend to diversify our spread to cover other areas of public interest, such as entertainment and spiritual devotion.”

Sai Prasad’s media influence also extends to the print arena, through Humvatan. This weekly publication covers the Hindi-speaking heartland, across U.P., Uttarakhand, Punjab, Haryana, Bihar, Jharkhand, M.P, Chhattisgarh, Delhi, West Bengal, Himachal Pradesh & Maharashtra.

Sai Prasad Group is that rare business entity that truly lives its philosophy of future-ready. The efforts of its associate entity, Sai Prasad Energy Limited have seen several innovative products driven by solar and wind energy being launched in the recent past, and many more are expected in the days to come.

In 2008, Sai Prasad Group formally extended their business influence into the real estate and construction sectors. Incepted with the objective of providing the complete gamut of real estate related activity under one roof, Sai Prasad Properties is today one of the fastest growing construction companies in the PMC and PCMC areas.

From futuristic commercial destinations in India and abroad to residential projects that range from plush uber-luxurious homes to integrated townships, Sai Prasad Properties is swiftly making its presence felt in the skylines of several cities across the world.

(SOURCE Sai Prasad Group)