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Get Ready to ‘Chase the Monsoon’ this Season with CEAT and MTV

CEAT and MTV Come Together to Create the Thrilling 21- Day Biking Road- Trip

Mumbai, 16th July 2013: CEAT, one of India’s leading tyre manufacturers, today announced its association with MTV to launch ‘CEAT MTV Chase The Monsoon’ – a one of its kind social reality show featuring a 21 day biking roadtrip where 8 riders, in teams of 2, set out with a limited budget to explore the sights, scenes & life during Indian Monsoons. Slated to begin on 24th July, the show will have participants share their experiences live online through updates, pictures and videos on the website chase.mtvindia.com and on social media platforms like Facebook, Twitter and YouTube. This will be followed by a TV broadcast from the last week of August 2013. The show will be hosted by popular MTV VJ, Nikhil Chinapa & supported by VJ Bani.

Participants for biking road trip can register as a couple or team of two and submit a Video, Photographs or Blog Entry about their adventurous biking experiences. CEAT and MTV will shortlist a total of 12 entries for the final event. Once shortlisted, the teams can gather votes from friends and families till the 15th of July to get selected for the road trip. The teams finally selected will embark on a journey from Pondicherry to Mumbai over 21 days performing tasks and earning credits/money on the way in the stipulated task checkpoints.

Mr. Arnab Banerjee, Executive Director, CEAT said, “We at CEAT are constantly seeking to engage with the youth. The show perfectly represents the passions and adventures of riding in the monsoon in India, but also keeping it safe all the while. We hope that the show will capture the attention and imagination of audiences across the country.”

Mr. Aditya Swamy, EVP and Business Head, MTV India said, “At MTV we are constantly creating content and engagement around the smaller screens. We have a large digital footprint which reaches over 20 MM people. Its this reach combined with our understanding of young people that gives us the advantage in creating successful web content. In CEAT we have a partner who values the power of content in engaging with consumers, and we hope that this is the beginning of a long partnership.”

The journey will cover cities of Madhurai, Kanyakumari, Kochi, Munnar, Ooty, Mangalore, Hampi, Hubli, Goa and Pune.
Log on to Promo:http://www.youtube.com/watch?v=B1bzZrOgYjo&feature=youtu.be &
Teasers:http://www.youtube.com/watch?v=RVKNbWZGFMg&feature=youtu.be

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