Worldoo.com in association with CRY launches Worldoo Tara
The first ever online campaign where kids learn the art of giving
1st August, 2013: worldoo.com, an ever evolving ecosystem for kids in association with leading NGO, CRY – Child Rights and You, launched a unique initiative called worldoo Tara. This will be the first online campaign where kids can donate to fellow kids in need.
This is worldoo.com’s first social initiative where citizens (users of the site) can ‘gift’ Stars (worldoo currency) from the earnings they make by browsing worldoo, to less privileged children. Based on the number of Stars accumulated on ‘Gift a Tara’, as it’s called on the platform, worldoo.com will donate 1 Lakh INR to for the empowerment of these children. In the first phase of the initiative, we wish to hit a mark of 5 lakhs Stars for each initiative vis-a-vis ‘Gifting Asmina an education’ and ‘Gifting Karsan clean drinking water’.
Commenting on the initiative Mrs. Taanaz Ghatalia, Director, Focus Kids said, “Most kids in today’s age are so used to GETTING that the idea of GIVING is rarely inculcated in them. At worldoo, our vision has always been to be more than just a website and create meaningful and enriching experiences for kids. We are really excited and believe in the nobility of the idea where a kid is helping another kid in need by his own means. We thank CRY for giving this its desired shape.”
Harsh Wardhan Dave, Head, Experience and Brand further elaborated that “While we were looking out for partners, CRY got really interested in this. It’s a beautiful thing as you would rarely find kids connecting with other kids on such a noble thought. As a brand, we are about fun learning and much more. Empathy forms a strong part of our core and through this initiative alone, we will be reaching out to about 8 villages and giving access to education and health facilities to all kids there. This is just the beginning as we intend to take this to a whole new level by going to schools across India. We also want many more organisations who believe in the thought to partner us in the future.”
worldoo.com got tremendous response from kids on digital platform, within the launch of 3 months the website attracted 26,000+ kids in short span of time. worldoo.com has got around 1.68 lakh unique visitors and over 5.4 million page views till now. Kids are loving worldoo.com – as a result, average time spent is close to 9 minutes and 11 page views are happening per visit, which is very encouraging for the platform.
Commenting on the initiative Ms. Puja Marwaha, CEO, CRY – Child Rights and You, we at CRY believe very strongly in the ‘You’ of Child Rights and You. We believe that children are a reservoir of energy, and have the power to influence others. Together with worldoo, we endeavour to sensitize children on the issues of child rights, by explaining the rights and their importance to them and how they can contribute to ensure a lasting change in the lives of other children.
We hope that in the process of donating Stars, children find new facets of their identities by becoming sensitive to the needs of the children who are denied their rights. We believe that at the heart of it all, children are more than willing to stand up for what is right. We are glad to partner with worldoo which gives a platform to them to be involved in bringing a change.