SAB TV launches Jo Biwi Se Kare Pyaar
Mumbai, October 22nd 2013: The way to a person’s heart is through his stomach! Drawing inspiration from this, as also from the fact that everyone wants to be a great cook, only if it can be quick & easy, SAB TV presents a fun & light-hearted cookery show titled Jo Biwi Se Kare Pyaar. Jo Biwi Se Kare Pyaar promises to make cooking an enjoyable experience & showcase quick-to-cook & tasty recipes that will bring families together across India. The show premieres on SAB TV from Oct 28th and will be telecast every Mon-Friday at 7:30 pm.
Jo Biwi Se Kare Pyaar is a story that reflects the lives of a new age couple, Aditya and Suhani Khanna, who despite leading demanding work-lives try to find interesting ways to spend time with each another. When Ajay decides to do something special for his wife, he surprises her by cooking an exceptional meal using Prestige’s smart kitchen appliance. Impressed by his gesture, the two take a vow that they will cook their daily dinner together from now onwards and in the process realize that cooking is the best way to rekindle the magic in their relationship & share some quality time together.
As Aditya and Suhani Khanna master their culinary skills, the show also offers its viewers with a perfect opportunity to learn new, fun & easy recipes that the families can enjoy together. At times, guests also join in during festivals & promotions, thereby giving Aditya and Suhani a chance to impress them with their culinary skills, all inspired by Prestige.
Produced by Deepti Bhatnagar Productions, SAB TV brings yet another interesting concept that is sure to appeal to modern consumers who are busy working couples & find kitchen as a perfect place for bonding. The show boasts of a stellar star cast including Arjun Bijlani(Aditya Khanna), Shweta Gulati (Suhani Khanna), Rakesh Paul (Aditya’s brother), Gungun Uprari (Aditya’s sister-in-law) and Amit Behl (Aditya Khanna’s boss).
Mr. Anooj Kapoor, EVP and Business Head, SAB TV stated, “SAB TV always offers differentiated & innovative content to its viewers & Jo Biwi Se Kaare Pyaar is India’s first light hearted fiction cookery show . It is a refreshing concept that will appeal to the modern consumers, as they get to learn & cook quick & easy recipes with Prestige.”
Mr. Chandru Kalroo, COO, TTK Prestige said, “As a brand that has a relationship spanning six decades and being the leader in India, we believe that we have to communicate beyond the product itself. We need to constantly strike an emotional chord with the consumer. The new tag line of “JO BIWI SE KARE PYAAR, WOH PRESTIGE SE KAISE KAREN INKAAR” in the modern context strives to do just this. The partnership with SAB TV through this program will further this effort through its wonderfully conceived situations, humour and high quality production. I’m sure that this will be a new landmark in marketing.”
Whether you’re an expert in cooking or a complete amateur, cooking with your significant other always helps strengthen your bond because as we all know, ‘Food is the way to a person’s heart.’
Tune into ‘Jo Biwi Se Kare Pyaar’ on SAB TV every Mon-Friday at 7:30pm