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‘Fashion Icon’ Launches Men’s Exclusive Ethnic Wear Under Brand Name “FEONN”

Mumbai, Maharashtra, India. Fashion Icon, a fashion – designer manufacturing house has launched men’s exclusive Ethnic Wear range under the brand name “FEONN”. The company portfolio includes creative product line of traditional garments like Suit, Sherwani, Indo Western etc. These garments are made from imported fabrics as well as Banarasi Silk, Jute Silk, Pure Silk, Linen, Cotton, Satin, Brocade, Jamewar, Tanchui etc. The garments are decorated with value additions like embroidery, beads, jardosi, korashadi, resham work, cutwork, patch work etc. It has MRP in the range of INR 6,000 to INR 1.50 lakh.

Fashion Icon has been recently established by Mr. Shantilal Rita, the promoter of SNS Fashion. Fashion Icon is a designing & manufacturing house for exclusive designer range of Ethnic Wear launched under the brand name “FEONN”. Fashion Icon highly specializes in the making of ethnic wear with recent launch of its up-market brand “FEONN”. The brand is always reckoned for its perfect cut, finish and its work-of-art in keeping with the world wide era of ethnicity. The brand has successfully carved a niche for itself with its novel creations and is now spreading its wing all over.

Mr. Shantilal Rita, Promoter of Fashion Icon stated that ethnic wear has been getting more and more popular not only for men but also for ladies & kids. This is a traditional wear mainly utilized for marriage, party and during auspicious occasions. White and cream colored ethnic wear is popular in pooja & religious ceremonies. The trend is gradually changing towards Suits & Indo-Western wear from Sherwani. The market growth of ethnic wear is 15% to 20% per annum. NRIs have great liking for ethnic wear across the world.

Mr. Shantilal Rita belongs to Kutch-Lakadia. His state of the art manufacturing unit is located in Mumbai, with the dealers’ network strength of 300 across India, the products are available with up-market retail chain of showrooms across India.

SNS Fashion, a sister concern, is a reputed manufacturer of Men’s designer shirts & kurta. SNS Fashion is looked after by Mr. Mehul Gala.

Mr. Shantilal Rita informed that branded ethnic wear accounts for just 5% of the Rs.30,000 crore market, indicating the scope to grow in the organized segment.

About Fashion Icon

Fashion Icon is a Mumbai based designing & manufacturing house for exclusive designer range of Ethnic Wear recently launching their brand “FEONN”. It has been established by Mr. Shantilal Rita, the promoter of SNS Fashion.

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