Amul Chocolates Ranked Top Performer by Consumer Voice
Anand, Gujarat, India. Consumer Voice – a leading magazine published by VOICE (Voluntary organization in the interest of consumer education), in its March 2014 edition has come out with a report that ranks Amul Chocolates as the top performer brand in a study on chocolates conducted by the magazine.
Amul Milk chocolate with a total score of 78 /100 is the highest rated brand in the milk chocolate category leaving behind leading brands like Cadbury dairy milk, Lindt Lindor, Hershey’s and Chocon Milcreme as per the report published in its latest edition.
In dark chocolate category also Amul Dark chocolate has been rated as the No. 1 brand with 84 points out of 100 points. Cadbury’s Bourneville has been rated second with 76 points.
The scores given in the study are based on physicochemical parameters like – Cocoa Solids, Energy Value, Cholesterol, carbohydrates, milk fat etc. and microbiological activity as well as sensory attributes. The tests have been conducted independently in government approved laboratories.
Moreover, both Amul Milk chocolate and Amul Dark chocolate have been ranked No. 1 on value for money basis also.
Commenting on above Managing Director of GCMMF, Mr. R S Sodhi told that Amul always provided excellent quality products at reasonable prices to its consumers. The report is also a testimony to the fact that only highest quality of ingredients goes into making of Amul chocolates, like any other product from Amul.
Amul has been marketing chocolates since 1970’s and it has come out with a range of premium chocolates and gift packs at attractive price points to delight its consumers.
Gujarat Cooperative Milk Marketing Federation (Amul) is India’s largest foods product marketing organization with annual sales turnover of Rs 18,000 crores (2013-14). It procures an average of 150 lac litres of milk from 35 lac milk producers and sells a wide range of dairy products viz. butter, cheese, icecream, ghee, flavoured milk, UHT milk, fresh milk, paneer, brown beverages and chocolates etc. Each of its dairy products have the highest market share in the country.