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Hind Pocket Books, the pioneer of pocket books in India, unveils language titles at Samanvay 2013

NEW DELHI, 24th Oct 2013: Indian pioneer of paperback publishing the Hind Pocket Books today unveiled series of Hindi and other language books on the 1st day of Samanvay 2013. At the crowded India Habita Centre where IHC is organizing a four-day Indian Language Festival which is co-sponsored by none other than Hind Pocket Books, the company forayed into elaborated about its language foray and marketing game-plan.

Samanvay brings together 20 languages and dialects. The theme of the festival this year is Jodti Zubanein, Judti Zubanein: Language Connections. Jodti Zubanein, Judti Zubanein roughly translates to “connecting languages, and the connections between languages”.

Mr. Shekhar Malhotra, Director, Hind Pocket Book and Full Circle, said: “The potential and future of language book publishing is bright, and all that it requires is a cohesive and hardcore marketing game plan by professional and seasoned publishers. The recent phenomenal success of English book ‘The Fakir’ authored by Ruzbeh N. Bharucha, and its Punjabi and Bengali versions touching new sales records is a case in point. These language editions had wide publicity and professional marketing touch of Hind Pocket Book distribution.”

Set in 1959, Hind Pocket Books the fastest growing publishing house in India has published more than 6000 titles in last 55 years. Starting with publishing in Hindi, recently Hind Pocket Books has also forayed in publishing of books in Indian languages other than Hindi and English, which include latest titles in Punjabi, Malayalam, Oriya, Bangla, Marathi, Gujarati, Kannada and Telugu. Most of these language books are available at Samanvay IHC India Languages Festival at India Habitat Centre, New Delhi.

The four-day Festival will also conduct interactive sessions where stalwarts like Jerry Pinto, Ketan Mehta, Gulzar, Mahesh Bhatt and Piyush Mishra, among others, will take part. Writers like Narender Kohli will meet his readers on Hind Pocket Books, Full circle display stall on Sunday, 28th October 2013.

ABOUT HIND POCKET BOOKS

The extraordinary legend of paperback publishing was pioneered by Hind Pocket Books. In 1959 a set of ten paperbacks were published in Hindi for the first time. This was a major breakthrough in Indian Publishing. Ever since, Hind Pocket Books has been the fastest growing publishing house in India. Starting with publishing in Hindi, today it publishes books in many languages including English, Urdu, Punjabi, and Malayalam. Hind Pocket Books is the umbrella company for a host of imprints which publish books that cater to the needs of different segments of society and specializations.

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