Universal Picture International to promote Despicable Me 2 on worldoo
New Delhi : This monsoon, Gru’s faithful Minions will land themselves in another sticky situation and this time not only with the super-villain. worldoo.com today announced their partnership with Universal Picture International to create Despicable Me 2 inspired themes and avataars in the first of its kind ever-evolving online ecosystem for kids featuring the unpredictably hilarious Minions.
The users of worldoo.com can watch the trailor of Despicable Me 2 in the DOO TV, choose Despicable Me 2 avatars and design their homes with specially designed Despicable Me 2 themes on the Doo Store.worldoo.com will also run a “Despicable Me 2 Contest” in the community centre, which will be live from 3rd July 2013.
As the kid participates in this contest a notification will be sent to all his / her friends on worldoo.com and within the community centre and an e-mailer will be sent to the parent mentioning that their kid has just participated in the DM2 contest on worldoo.com. Parents can also book the tickets of the film by clicking on the link in the emailer.
“We’re excited to introduce Despicable Me 2 avatars, themes and contest onworldoo.com as itwill add a bit of playful flair to any home. As audiences gear up for the release on July 5th, new Despicable Me 2 avataars and themes will make it easy and fun for fans everywhere to use their creativity. It also gives consumers a simple, convenient way to access and enjoy the trailor of the film through India’s first online ecosystem for Kids,” said Mr. Harsh Wardhan Dave, Head – Experience & Brand, worldoo.com
Commenting on this partnership, Mr. Jacinto Fernandes, Marketing Head, Universal Picture International said, “India is a priority market for us so our partnership is a win-win for both Universal and worldoo.com. The alliance expands the distribution of the movie and this association will leverages worldoo.com’s enviable network of promotional channels of the movie. I am sure that we will enjoy some of the highest game-plays and web traffic in the region coming from India through worldoo.com and we look forward to welcoming even more players to meet the characters of Despicable Me 2 on the worldoo.com which is the innovative way to reach out to kids.”
worldoo.com got tremendous response from kids on digital platform, within the launch of 2 months they website attracted 19,500+ kid in short span of time. worldoo.com has got around 1.13 lakh unique visitors and over 2.5 million page views till now. Kids are loving worldoo.com – as a result, average time spent is close to 9 minutes and 11 page views are happening per visit, which is very encouraging for the platform.