Star India completes integration of the broadcast business of MAA Television Network
Mumbai: Star India today announced that it has successfully completed the integration of the broadcast business of MAA Television Network. With this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the Southern markets of India in general and the Telugu speaking viewers in particular.
The acquisition of MAA TV also opens up a significant opportunity for major content innovation in the Telugu television market, which is extremely important given that the Telugu TV market is the second largest regional market in India in terms of revenue potential. Thus, with the completion of the necessary formalities, the broadcast business of MAA TV will now be integrated with the business of Star India. MAA Television Network is one of the leading broadcast networks in the Telugu language market and enjoys a strong growth trajectory driven by fiction and movie content.
Uday Shankar, CEO, Star India, said, “We are pleased to announce the completion of the integration of the broadcast business of MAA Television Network, a journey that we had embarked upon in February, earlier this year. We are very impressed by the solid creative core and quality and depth of the management team at Maa Television Network and are delighted to welcome them to the Star family. The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team MAA under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”
With a bouquet of four channels, namely maa, maa Music, maa Movies and maa Gold, Maa TV Network stands out from the cluster of TV channels through its unique programming quality and content. With several strategic initiatives in the last few years, Maa TV has redefined the Telugu General Entertainment Channel (GEC) space.
Star India has pioneered content innovation across markets and categories. With an expansion into regional markets – Star enhanced the quality of the creative eco-system bringing in high quality content. In the category of Sports – Star took cricket deeper with language content and triggered a multi-sports culture with the resurrection and repackaging of Kabaddi and the launch of a football revolution with Indian Super League. Star has redefined entertainment content with “nayisoch” or progressive drama and drove television as a catalyst of social change with “Satyamev Jayate”. With the expansion into the Telugu market Star looks to continue its tradition of innovation in content, building on the strong track record established by the team at Maa Television Network.