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News channels’ revenues hit as ad-time shrinks

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Shuchi Bansal New Delhi: TV news channels that are experimenting with a 20-minutes-an-hour cap on advertising, in the run-up to an October deadline to limit advertising to 12 minutes an hour, are seeing revenue shrink, even as they cope with other pressures such as a sluggish economy and the consequent fall in advertising; the decline in viewership as the country moves to a new distribution system for TV ch ...

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TV’s triangular power balance

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PRASHANT JHA An uneasy balance of power between television networks, advertisers, and the rating agency has resulted in constant clashes, shaking the industry’s confidence Last week, Television Audience Measurement (TAM) Media Research – the only agency in the country which measures television viewership – reached an agreement with disgruntled and angry television networks. These included Multi-Screen Media ...

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Indian TV media sinking like Titanic?

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By MQ A few years ago, Indian television media was booming, so much so that anybody and everybody was setting up a new channel. The number of news channels boomed, today, counting regional and national channels, there are over 400 news channels in India. Even in the English media, the sex, lies and alcohol fuelled escapades during the establishment of one news channel did not stop the party. Salaries shot u ...

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